We stumbled across a really interesting article from the Wall Street Journal that hopefully will come as no surprise to the digitally savvy marketeers out there. However for some businesses this might be a wake up call to their digital advertising spends.

We at Grow Marketing talk about a serious approach to social media marketing & Google Adwords so this article should reinforce our message.


The Race Is On to Challenge Google-Facebook ‘Duopoly’ in Digital Advertising

Advertisers are hoping for emergence of legitimate third player to help keep prices in check

By Lara O’Reilly / June 19, 2017 5:30 a.m. ET

Facebook Inc. FB 0.56% and Alphabet Inc.’s GOOGL -0.16% Google tower so far above the rest of the digital advertising world that no company can claim the mantle of No. 3. But many are trying.

Snapchat parent Snap Inc. believes it has the young eyeballs advertisers crave. Amazon.com Inc., ever the disrupter, has the ability to upend the whole business with its extensive data. Verizon Communications Inc. is betting on its blend of web content, location data and ad technology following the purchases of AOL and Yahoo , while AT&T Inc. thinks buying Time Warner Inc. will give it an edge.

Read full article: https://www.wsj.com/articles/the-race-is-on-to-challenge-google-facebook-duopoly-in-digital-advertising-1497864602